where realities

ME

ET

Unite the XR community, inspire creative minds,
and drive business forward

The Leading XR
Festival of Europe

VRDays Europe raced to become a leading XR tech festival worldwide. 2020 was a year of innovate or die; every event on the planet had to redefine.

VRDays had to prove the impact of immersive tech and reinvent itself. Now, more than ever.

so First, we defined the story

The Most
Immersive Event
of 2020

The concept of the 6th Edition is built on the objective of VRDays Europe to become the leading immersive tech festival worldwide.

2k20 changed the game and made us think bold. Bearing upon the energy of the mission 'to unite the XR community' and sharping it with the objective of the organisation, we turned the story the 6th New Horizons edition into a brand strategy that raised excitement and union now, while loyalty on long run.

Brand Architecture

Values

We built starting from values

Personality

We identified two personality archetypes

Content Strategy

The magic of the content strategy lays in the second part of the mission 'to inspire creative minds'.

We created a large spectrum of content directions: podcasts, engaging social media, segmented newsletters, video teasers & tutorials, public pre-made communication kits and personalized banners.

PR

High media impact was secured by coverage in most of the major industry publications.

  • Media Partners

    35
  • Publications

    120
  • Influencers

    15

Marketing Impact

Reach

1,000,000

Mentions
2,000

Followers
+35%

Impressions

5,000,000

Reviews
4.8/5

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First step