Extended Reality Research
We combined market and academic research to understand exactly how to enhance the experience of visiting Oradea.
A mix of augmented and virtual reality applications succeed to uncover the story of the city through a vidid immersive experience.
While we explored the potential of all extended reality technologies, our focus was on those solutions that generate the most aggregate impact.
Augmented reality is used to generate engagement at scale. It enables people to connect with the city in real-time and builds on the city brand equity.
Virtual reality is used to spark curiosity in anyone on the globe, attracting new visitors into the city in the most captivating way possible.