video © Visit Oradea

Immersive Oradea
Join the story
of history

Exploring the Unirii Square of Oradea during the 18th, 19th and 20th century, now in a captivating audiovisual story through the use of augmented and virtual reality.

Extended Reality Research

We combined market and academic research to create an immersive experience of innovating Oradea.

While we explored the potential of all extended reality technologies, the focus was on those solutions that generate the most aggregate impact.

Virtual reality is used to spark curiosity in anyone on the globe, attracting new visitors into the city in the most captivating way possible.

A mix of augmented and virtual reality applications succeed to uncover the story of the city through a vidid immersive experience.

Augmented reality is used to generate engagement at scale. It enables people to connect with the city in real-time and builds on the city brand equity.

Authentic History

Allowing visitors to interact with history through augmented visuals and sound, enables them to feel like being there.

User Friendly

Simplicity is crucial for any user experience. For this reason, any mobile device became a door into the past.


Walking across the square to discover lost the stories of the city is equally fun for childen and seniors.

a unique




mobile augmened reality

headset virtual reality

real-time interaction

easy to access

immersive history

narated audio stories


sparks curiosity

invites visitors

connects locals

inspires ideas

promotes culture

creates joy

in AR


in AR


in VR


"Experiences along the Danube Travel Stories"

Read more here.

"'A portal' to other times in the center of Oradea. How it works"

Read more here.

"We can take a fascinating virtual time travel through Oradea 300 years ago"

Read more here.

"Immersive Oradea, tourists can see how Unirii Square has changed over time"

Read more here.

"A new experience - the Immersive Oradea project has been launched"

Read more here.

"The app that shows you how Unirii Square in Oradea looked like in the past centuries"

Read more here.